Metrics that look great in a notebook often crumble in production. The culprit is usually evaluation that ignores how the data actually behaves: time order, skewed labels, correlated users, the lot.
This piece lays out a simple playbook: pick the right cross-validation for your data, compare models fairly, and keep pipelines honest. Expect concrete examples, not hand-waving. The goal is AI evaluation that matches reality, not just a pretty score.
Real data is messy. Evaluation has to respect that mess or it will lie to you. Here is how to adapt cross-validation to the shape of your data.
Skewed labels make accuracy look better than it is. For churn with a 3 percent positive rate, use stratified k-fold so every fold keeps the same class ratio. That keeps precision, recall, and AUC stable across folds. Good primers on stratification live in the GeeksforGeeks guide and the Lyzr glossary on cross-validation GeeksforGeeks, Lyzr. For metrics in regression or ranking work, sanity-check MAE and RMSE consistency per fold, as discussed on DataScienceCentral and Refonte Learning DataScienceCentral, Refonte Learning.
Time-ordered data needs order-aware folds. Random splits leak future signals into the past. Use a time series k-fold or rolling window so each fold trains on earlier data and tests on later data. Eskandar Sahel’s write-up covers common patterns, and the healthcare tutorial shows why order and subject-splits matter in practice Medium, NIH tutorial. When forecasts are the goal, track MAE, RMSE, and MAPE per fold to keep trends and seasonality honest DataScienceCentral.
Grouped observations create hidden leakage. If the same user, patient, or session shows up in train and test, scores will be inflated. Use group k-fold so groups never cross folds. The subject-wise split pattern from clinical ML is a good mental model for any grouped dataset NIH tutorial.
Here is what typically goes wrong:
The same user appears on both sides of the split.
Features include future-derived fields like post-event aggregates.
Class proportions swing wildly across folds.
When model selection is part of the loop, prefer nested cross-validation. It reduces optimistic bias by separating hyperparameter tuning from final scoring. The community guidance on StackExchange walks through why this matters for fair model comparison StackExchange. For a quick refresher on fold types and when to use them, skim Lyzr’s glossary and the comparison guide noted above Lyzr, Medium.
Start with three questions. They will point to the right split every time.
Is there a natural time order or deployment lag?
Yes: use time-based folds or rolling windows. Train on earlier periods, test on later ones Medium, NIH tutorial.
Are labels imbalanced or rare?
Yes: use stratified k-fold so each fold mirrors the global class ratio GeeksforGeeks, Lyzr.
Are observations grouped by user, patient, device, or session?
Yes: use group k-fold to keep groups intact across folds NIH tutorial.
Not sure? Start with stratified folds, then run a leakage check by confirming metrics are stable across folds and no entity crosses train and test StackExchange. For model choice under any of these constraints, nested cross-validation is the safer default StackExchange.
Map metrics to intent so AI evaluation stays honest:
Classification: precision, recall, AUC for imbalanced tasks Refonte Learning.
Regression and forecasting: MAE and RMSE with fold-level spreads DataScienceCentral.
After cross-validation, there is a table of scores per model per fold. Picking the highest mean is tempting. Better to check if differences hold up statistically.
Run an ANOVA to see if performance varies across models more than within them. Statsig’s perspective on ANOVA explains how it flags overall differences without naming the winner Statsig.
If ANOVA says there is a difference, use post-hoc tests. Tukey’s HSD is the default for all-pairs comparisons. Dunnett’s is ideal when everything is compared to a control. Bonferroni is fine for a few handpicked pairs Statsig.
Report effect sizes and confidence intervals alongside p-values. Show the size of the gap, not just that a gap exists. For regression, pair MAE or RMSE differences with intervals to communicate practical impact DataScienceCentral, Refonte Learning.
A few practical notes:
Use the same folds across models so scores are comparable.
Cross-validation scores are correlated; a repeated-measures setup or careful averaging helps. The StackExchange thread on model comparison covers the tradeoffs and why nested CV is often safer for selection StackExchange.
Keep the pipeline deterministic: same seeds, same data window, same filters.
This is the same discipline used when comparing experiment variants. Statsig’s public write-up on ANOVA and its experiment docs underscore the importance of structured comparisons and clear assumptions Statsig, Statsig docs.
Clean data work beats clever modeling. A simple set of guardrails avoids most silent errors.
Here is a compact checklist:
Join tables in the right order: exposure first, outcomes after. Enforce a single timezone. The Statsig docs on reconciling experiment results highlight common join pitfalls that also show up in modeling pipelines Statsig docs.
Define exposure windows. Pre-exposure data stays out; post-exposure data stays in. Fix clock drift and late events with time-aware folds Medium.
Kill duplication at the source. Create unique identifiers for users, sessions, and groups; forbid crossovers. Healthcare teams often rely on subject-wise splits for this reason NIH tutorial.
Lock retention windows and metric definitions before training. Align units, filters, and outlier rules so AI evaluation stays comparable across runs StackExchange, Refonte Learning.
Standardize evaluation runs. Use stratified folds for imbalance, log MAE and RMSE per fold, and track error spread so reviewers can sanity-check variability GeeksforGeeks, DataScienceCentral, Lyzr.
Teams that ship reliable models treat evaluation like an experiment: clear definitions, order-aware design, and strong audit trails. Tools like Statsig help with the habit of transparent comparisons and sound variance analysis, which pairs nicely with this modeling playbook Statsig, Statsig docs.
The short version: choose a fold strategy that matches your data, use nested cross-validation for stable model selection, compare models with ANOVA plus the right post-hoc test, and guard the pipeline. Do that, and offline metrics start to predict live performance.
More to learn:
Cross-validation primers and fold variants Lyzr, Medium, GeeksforGeeks
Metrics and evaluation practice for regression and classification DataScienceCentral, Refonte Learning
Model comparison and nested CV discussion StackExchange
Subject-wise and time-aware splits in applied settings NIH tutorial
ANOVA and structured comparisons for experiments and models Statsig, Statsig docs
Hope you find this useful!