2 Events, 2 Audiences, 2 Tones. 1 Statsig.

Behind the scenes of Statsig’s Austin Airport takeover.

When two major events, the F1 Grand Prix and EXL 2025, landed back-to-back in Austin, we couldn’t ignore the opportunity. So we got creative, fast.

Our latest OOH campaign at the Austin–Bergstrom Airport came to life in just two days with a four person Brand and Marketing team. One part was fast and visually evocative, one part was entirely brand-driven.

Here’s how it happened.

Campaign 1: F1 speed meets product speed

Our F1 segment was bold, witty, and speedy - just like the race itself. For the first time ever, our Brand team leveraged and experimented with AI to generate visuals of Formula 1 elements to build a visual language that mirrored the thrill of the sport.

Each ad leaned into playful copy and insider nods to grab attention from travelers caught in the F1 hype, while tying it back to what we do best: helping product teams move fast with data.

It was a new look for Statsig. Louder, riskier, and full of motion.

Campaign 2: A different type of precision

Immediately after the Grand Prix, EXL brought a crowd of product and experimentation leaders. Now we needed focus, not flash - so we shifted gears.

Where F1 leaned into metaphor and energy, EXL called for clarity and confidence. Our messaging and designs for EXL were more direct and grounded. Featuring the Statsig symbol in motion, built from a field of dots to represent the many datapoints that teams rely on to make smart decisions.

This segment spoke the language of our audience by pairing motion graphics that were visually distinct and polished, while still unmistakably Statsig.

Two Tones, One Brand

One segment was fast and expressive. One segment was precise and intentional. Both fit within the Statsig brand.

What made this campaign special for Statsig wasn’t just the visuals. It was seeing how we could push our brand creatively in different directions while remaining true to our core: Statsig helps product builders move faster.

Looking Back, and Ahead

What started as an airport ad buyout turned into a case study in creative agility and cross-functional collaboration. Once again, we saw how a small team could achieve huge impact. In two days, we brainstormed, designed, and shipped a full airport takeover that spoke to two audiences—without losing our brand voice.

If you passed through the Austin airport this month, you might’ve caught a glimpse of a racing helmet or a glowing field of dots.

Two events, two audiences, two tones. One Statsig.