Geotest Experiments are now available to all our Warehouse Native customers, unlocking experimentation when traditional A/B testing doesn’t work. Commonly in marketing campaigns users cannot be reliably split into control and treatment.
With Statsig’s Geotesting, you can measure marketing incrementally in the core business metrics already in your warehouse. Using best-in-industry Synthetic Control methodology, Statsig makes it easy for every team to design and run statistically-rigorous tests using simple geographical controls like postal codes and DMAs.
Visit our docs to learn more and get started!