REST API feature flags: Design patterns

Mon Jun 23 2025

Ever wonder why some teams can ship new API features fearlessly while others break into a cold sweat at every deployment? The secret weapon is often feature flags - those simple on/off switches that give you superpowers over your REST APIs. But here's the thing: most developers either don't use them at all or use them so badly they create a tangled mess that makes their codebase worse.

I've seen both extremes, and I'm here to help you find the sweet spot. Let's talk about how to implement feature flags in your REST APIs without shooting yourself in the foot.

Introduction to feature flags in REST APIs

Feature flags are basically conditional statements on steroids. Instead of hardcoding whether a feature is available, you make it configurable. This means you can turn API endpoints on or off without touching your code or redeploying anything. Pretty powerful stuff.

The real magic happens when you start using them strategically. Want to test that new /v2/users endpoint with just 5% of your traffic? Feature flag. Need to quickly disable a misbehaving feature that's hammering your database? Feature flag. Want to give your biggest customer early access to a new API capability? You guessed it - feature flag.

But the benefits go beyond just turning things on and off. Feature flags enable proper A/B testing at the API level. You can run experiments comparing different implementations of the same endpoint, measure the actual impact on performance and user behavior, and make data-driven decisions about what to ship. No more guessing whether that new algorithm actually improves response times.

They're also your safety net when things go wrong. Instead of rolling back an entire deployment because one feature is acting up, you just flip a switch. Your users stay happy, your ops team stays sane, and you buy yourself time to fix the issue properly.

When you're thinking about where to add feature flags in your API architecture, you've got options. You can flag individual endpoints, entire resource groups, or even specific behaviors within an endpoint. The key is finding the right granularity - too coarse and you lose flexibility, too fine and you'll drown in complexity.

Best practices for implementing feature flags

Let me save you from the mistakes I've made. The number one rule: feature flags should be temporary. I know it's tempting to leave them in forever "just in case," but trust me, that path leads to madness. Set an expiration date when you create a flag, and stick to it.

Here's what actually works in practice:

  • Name your flags like you mean it: enable_user_v2_endpoint beats flag_123 every time

  • Document why it exists: Future you will thank present you

  • Monitor usage religiously: If a flag hasn't been toggled in 3 months, it's probably dead code

  • Use a proper framework: Don't reinvent the wheel with custom implementations

The folks at Statsig emphasize keeping things simple with basic if/else checks rather than complex logic trees. They're right - complexity is the enemy here.

When you're integrating feature flags into existing APIs, start small and expand gradually. Pick one endpoint, add a simple flag, test it thoroughly, then move on. Breaking down the work into bite-sized pieces reduces risk and makes it easier to spot problems early. I've seen teams try to flag their entire API in one go - it never ends well.

Don't forget about testing. You need to test both states of every flag, which effectively doubles your test scenarios. Automated tests are your friend here. And please, for the love of all that is holy, get your code reviewed. Fresh eyes catch the obvious mistakes you'll miss after staring at toggle logic for hours.

Design patterns for feature flag implementation

Alright, let's talk patterns. You don't need a PhD in software architecture, but knowing a few key patterns will save you from creating spaghetti code.

The Strategy Pattern is your bread and butter for feature flags. Instead of littering your code with if-statements, you create different strategy classes for each variation of your feature. Your flag just picks which strategy to use. Clean, testable, and easy to reason about.

A Toggle Router takes this a step further by centralizing all your flag decisions in one place. Think of it as a traffic controller for your features. Martin Fowler's article on feature toggles has some great examples of this pattern in action.

The Decorator Pattern works beautifully when you need to add flagged behavior to existing code without modifying it. You wrap your original implementation with a decorator that checks the flag and either applies the new behavior or passes through to the original. It's elegant and keeps your core logic untouched.

Here's the thing though - don't over-engineer. I've seen teams implement complex pattern hierarchies for what should be a simple boolean check. Start with the simplest solution that works, and only add complexity when you actually need it. Your future self (and your teammates) will appreciate the restraint.

Managing complexity and avoiding 'toggle spaghetti'

This is where things get real. You start with one innocent feature flag. Six months later, you've got 47 flags, half of them interact with each other in mysterious ways, and nobody remembers what temp_fix_user_sync_v3_final_FINAL actually does. Welcome to toggle spaghetti - it's not fun.

The Stack Overflow discussion on feature toggle patterns has some horror stories that'll make you want to implement proper lifecycle management from day one. Here's how to avoid becoming a cautionary tale:

First, treat feature flags like any other technical debt. They accumulate interest over time, so you need a plan to pay them down:

  • Schedule regular "flag cleanup" sessions

  • Use automated tools to find unused flags

  • Make flag removal part of your definition of done

  • Set up alerts for flags that haven't changed state in X days

Communication is crucial when multiple teams work with the same API. Everyone needs to know which flags exist, why they exist, and who owns them. A simple shared document or wiki page goes a long way. Some teams use Statsig or similar platforms to get this visibility built-in.

The secret to maintaining sanity is establishing clear boundaries. Flags shouldn't depend on other flags. If you find yourself writing if (flagA && !flagB || flagC), stop and reconsider your life choices. Each flag should control one specific behavior independently.

Closing thoughts

Feature flags in REST APIs are like power tools - incredibly useful when used correctly, dangerous when used carelessly. The key is starting simple, staying disciplined about cleanup, and never forgetting that flags are temporary solutions, not permanent fixtures.

If you're just getting started, pick one small feature and try flagging it. Experience the joy of deploying without fear. Feel the power of instant rollbacks. Then gradually expand your usage while keeping the complexity in check.

Want to dive deeper? Check out Martin Fowler's comprehensive guide or explore how companies like Statsig handle feature management at scale. The Reddit communities for r/ExperiencedDevs and r/SoftwareEngineering also have great discussions about real-world flag implementations.

Hope you find this useful! Now go forth and flag responsibly.

Recent Posts

We use cookies to ensure you get the best experience on our website.
Privacy Policy