Helping customers move faster: the story behind Statsig University

At Statsig, we’re obsessed with helping our customers succeed.

From day one, we’ve put customers first. We work with new teams one-on-one. We don’t have “support tickets.” And the people behind the product (engineers, PMs, data scientists) answer customer questions.

But as we scaled – growing from one to ten, and then to hundreds of customers – we faced a new challenge: onboarding every company effectively got harder to do well.

A good problem to have! However, we wanted to ensure we could still deliver the same high-quality, personalized support as when we were smaller.

Which is why we built Statsig University: an on-demand portal for teams to deep dive into the Statsig platform, from SDK setup to launching their first experiment. Here’s the story behind the launch.

The growing pains of customer onboarding

As our platform grew, so did the complexity. New customers needed a faster, clearer way to get started. They wanted to:

• Understand our core products and how they fit together

• Learn best practices without relying only on 1:1 calls or Slack messages

• Find resources in one place, instead of hunting through scattered docs

At the same time, our customer teams were scaling. Internal Statsig champions often played a game of telephone - passing along advice from our data team and trying to translate it into something their teammates could use. Some even asked us directly for more async resources they could share. One customer went so far as to build their own “intro to Statsig” course.

The message was clear: customers needed a single destination to get up to speed and unlock value from Statsig.

Rethinking onboarding at scale

When we brought the product and support teams together, we asked a simple question: how can we scale customer education without losing quality? We also went straight to customers to hear what they needed.

From those conversations, a few guiding principles stood out:

• Keep it customer-first. No upselling, no spin - just the information we’d want if we were in their shoes.

• Inspire action. Show the real console in videos, with step-by-step walkthroughs and practical how-tos. Minimal fluff.

• Make it engaging. Build modular courses with a mix of videos, slides, quizzes, and flipcards so learning stays interactive.

The goal was to help customers be as self-service as possible - to anticipate challenges and provide guidance before they even became issues. We also wanted to give them a place to find answers instantly, without waiting on a Slack reply or support ticket.

That’s where Statsig U comes in: a reliable, always-on resource designed to be an evergreen reference, not a fleeting thread lost in the ether.

From idea to launch: how we built Statsig U

We treated Statsig University like a new product, and kept the customer experience front and center:

• Vendor & platform: We vetted LMS platforms and picked one that gave us flexibility, analytics, and a clean user experience (shoutout Workramp!).

• Content: We collected curriculum input from across the company (enterprise engineers, product owners, data scientists, account managers, etc) and talked to customers, who shared the most important tips and tricks to include.

• Branding: We worked with our brand team to give Statsig U its own identity while still making it feel like you were in the Statsig ecosystem.

Then, we rolled it out iteratively (the Statsig way!):

• Piloted with internal beta testers and a few early customers

• Collected feedback, improved content, and fixed rough edges

• Expanded to Premium and Enterprise customers first

• Then made it available to everyone - because why gate something that’s genuinely helpful?

We also embedded Statsig University into onboarding flows, so every new customer gets it from day one.

What’s inside Statsig U

Statsig University is live at learn.statsig.com, and here’s what you’ll find today:

Statsig 101 gives an overview of our products and the problems they help solve

• Statsig 101 → A quickstart guide to our platform and products

• Webinars → Access to live and recorded sessions walking through real use cases

• Resource library → Bite-sized guides and references for common workflows

Webinars are a chance to dive deeper into specific products

The roadmap ahead

We’re just getting started. Here’s what we’re building next:

• Statsig onboarding courses to describe in detail how to install Statsig and get up and running with our products

• More resources to answer a wider range of questions through videos, cheat-sheets, and webinars

• More feedback loops - because customer input will shape the roadmap

Lessons learned

We didn’t get everything right the first time. Looking back, we reflected:

• We could have opened up Statsig U access to a wider audience sooner - customers loved it more than we expected.

• Iteration was key. Piloting and feedback saved us from overbuilding the wrong content.

• Reusing and repurposing content is way faster than creating things net-new.

Help us improve Statsig U!

Statsig University is about giving our customers the tools to succeed - faster, easier, and at scale. We built it with the same values that guide our product: speed, simplicity, and customer obsession.

Now we’d love your input:

• What do you hate about other online courses?

• If you’ve tried Statsig University, what did you like most?

• What topics should we cover next?

Ping us in the Statsig Community Slack (@julie leary) or email us (julie@statsig.com) with your thoughts! Help us make Statsig University the best way to learn Statsig.

👉 Try it out here: learn.statsig.com