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🔄 Lifecycle Charts
2/26/2026
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🔄 Lifecycle Charts
Understand how users start, return, stay active, and churn over time. Lifecycle Charts classify user activity across time intervals to show how engagement evolves.
What You Can Do Now
Understand product stickiness out of the box
Separate growth driven by new vs sustained engagement
Spot churn and reactivation patterns at a glance
How It Works
Select an event, define a unique unit, and choose a time interval. Lifecycle Charts automatically classify activity by one of four lifecycle states:
New: Active in the current interval with no prior activity within the lookback window (up to one year)
Resurrected: Active in the current interval, not active in the previous interval, but had activity earlier in the lookback window
Recurring: Active in both the current and immediately previous interval, indicating continued engagement.
Dormant: Active in the previous interval but inactive in the current one, highlighting potential churn
Impact on Your Analysis
Lifecycle Charts reveal why usage changes by showing shifts in engagement composition over time. Teams can distinguish growth from retention changes, identify drop-off earlier, and understand product stickiness without building custom retention analyses.
Check out our docs for more information.
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