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🔍 Conversion Drivers in Funnels on WHN
9/18/2025
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🔍 Conversion Drivers in Funnels on WHN
Conversion Drivers are now available in Warehouse Native and Cloud. They surface the most significant factors influencing funnel conversions or drop-offs, helping you quickly understand why users convert or drop off.
What You Can Do Now
Identify high-impact drivers of conversion or drop-off
Analyze event properties, user properties, and intermediary events
View summaries with conversion rate, share of participants, and impact
Drill into a driver for conversion matrices and correlation coefficients
Group funnels by any surfaced driver with one click
How It Works
Conversion Drivers analyze columns from the metric source used in the first step of the funnel. For best results, configure your metric source as a multi-event metric source on the setup page and ensure all funnel steps come from that source.
From a funnel, click a step and select “View Drop-Off & Conversion Drivers.” You’ll see a ranked list of factors with conversion likelihood, conversion rates, and share of participants. Clicking into a factor opens detailed comparisons and lets you regroup the funnel by that property.
Impact on Your Analysis
Funnels show what your conversion rate is. Conversion Drivers explain why, so you can investigate drop-offs, explore new funnels, and validate which user groups or behaviors matter most.
Available Now
Conversion Drivers are available now for all Warehouse Native customers. For Cloud customers, read more about how Conversion Drivers work on Cloud.
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Paul Ellwood
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Don Browning
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Rami Khalaf
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"Statsig has enabled us to quickly understand the impact of the features we ship."
Shannon Priem
Lead PM
"I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig."
Partha Sarathi
Director of Engineering
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Jeff To
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"[Statsig] enables shipping software 10x faster, each feature can be in production from day 0 and no big bang releases are needed."
Matteo Hertel
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Chris Beaumont
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Preethi Ramani
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Berengere Pohr
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"Statsig is a powerful tool for experimentation that helped us go from 0 to 1."
Brooks Taylor
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Ahmed Muneeb
Co-founder & CTO
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Zachary Zaranka
Director of Product
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Karandeep Anand
President
"We only had so many analysts. Statsig provided the necessary tools to remove the bottleneck. I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig."
Partha Sarathi
Director of Engineering
"Statsig has been a game changer for how we combine product development and A/B testing. It's made it a breeze to implement experiments with complex targeting logic and feel confident that we're getting back trusted results. It's the first commercially available A/B testing tool that feels like it was built by people who really get product experimentation."
Joel Witten
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Omar Guenena
Engineering Manager
"Having a dedicated Slack channel and support was really helpful for ramping up quickly."
Michael Sheldon
Head of Data
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Elaine Tiburske
Data Scientist
"We thought we didn't have the resources for an A/B testing framework, but Statsig made it achievable for a small team."
Paul Frazee
CTO
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Nick Carneiro
CTO
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Wendy Jiao
Staff Software Engineer
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Carlos Augusto Zorrilla
Product Analytics Lead
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Alessio Maffeis
Engineering Manager
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Toney Wen
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Michael Koch
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Mengying Li
Data Science Manager
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Dave Cummings
Engineering Manager, ChatGPT
"Statsig has helped accelerate the speed at which we release new features. It enables us to launch new features quickly & turn every release into an A/B test."
Andy Glover
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"We knew upon seeing Statsig's user interface that it was something a lot of teams could use."
Laura Spencer
Chief of Staff
"The beauty is that Statsig allows us to both run experiments, but also track the impact of feature releases."
Evelina Achilli
Product Growth Manager
"Statsig is my most recommended product for PMs."
Erez Naveh
VP of Product
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John Lahr
Growth Product Manager
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Jared Bauman
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Laura Spencer
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Duncan Wang
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Todd Rudak
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Rafael Blay
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