Heatmap

What is a heatmap?

A heatmap is a visual tool that uses color to represent data values. This makes it easier to understand complex data quickly. By varying the intensity of colors, heatmaps show where data points or interactions are most dense.

Heatmaps give you quick insights into user actions. They make it easy to spot trends and problem areas. This helps you improve user experience effectively. Learn more about getting started, explore documentation, and understand how Statsig works.

Types of heatmaps

There are several types of heatmaps, each offering unique insights into user behavior:

  • Click maps: Show where users click the most.

  • Scroll maps: Indicate how far users scroll down a page.

  • Hover maps: Track mouse movements and where users hover their cursors.

Click maps highlight the most-clicked areas. They reveal user preferences and navigation patterns. This helps in optimizing page layouts.

Scroll maps measure how far users scroll. They identify which content is seen and which is ignored. This helps in placing important information strategically.

Hover maps show where users move their cursors. They provide insights into user attention and engagement. This helps in understanding user intent.

Example: A scroll map might reveal users aren't seeing important content at the page bottom.

Benefits of using heatmaps

Heatmaps provide a clear picture of user interactions. They reveal where users focus their attention.

These insights help identify areas that need improvement. You can quickly spot issues affecting user experience.

Heatmaps guide data-driven decisions. They show which elements drive engagement and which do not.

  • Example: A heatmap shows a CTA button with few clicks. This signals the need for repositioning or redesign.

Using heatmaps, you can optimize content placement. They help ensure important information is seen by users.

They also aid in enhancing conversion rates. By understanding user behavior, you can tweak elements to boost engagement.

Heatmaps offer visual data that's easy to interpret. This helps in making quick, effective changes to your site.

For instance, if you notice a high bounce rate, heatmaps can help pinpoint the exact areas where users lose interest. Additionally, you can leverage heatmaps in landing page optimization to ensure users engage with key elements.

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What builders love about us

OpenAI OpenAI
Brex Brex
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Ancestry Ancestry
At OpenAI, we want to iterate as fast as possible. Statsig enables us to grow, scale, and learn efficiently. Integrating experimentation with product analytics and feature flagging has been crucial for quickly understanding and addressing our users' top priorities.
OpenAI
Dave Cummings
Engineering Manager, ChatGPT
Brex's mission is to help businesses move fast. Statsig is now helping our engineers move fast. It has been a game changer to automate the manual lift typical to running experiments and has helped product teams ship the right features to their users quickly.
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Karandeep Anand
President
At Notion, we're continuously learning what our users value and want every team to run experiments to learn more. It’s also critical to maintain speed as a habit. Statsig's experimentation platform enables both this speed and learning for us.
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Data Science Manager
We evaluated Optimizely, LaunchDarkly, Split, and Eppo, but ultimately selected Statsig due to its comprehensive end-to-end integration. We wanted a complete solution rather than a partial one, including everything from the stats engine to data ingestion.
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SVP, Data & Platform Engineering
We only had so many analysts. Statsig provided the necessary tools to remove the bottleneck. I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig.
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Partha Sarathi
Director of Engineering
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