Bounce Rate

Bounce rate is a metric used in web traffic analysis that represents the percentage of visitors who enter a website and then leave ("bounce") rather than continuing to view other pages within the same site. It is calculated by dividing the number of single-page visits by the total number of visits.

For example, if a website receives 100 visitors in a day, and 40 of those visitors leave after viewing only one page, the bounce rate for that day would be 40%.

A high bounce rate can indicate that a website's landing page is not relevant or attractive to visitors, or that the site is difficult to navigate. Conversely, a low bounce rate suggests that visitors are finding the website useful and engaging, prompting them to explore more pages on the site.

It's important to note that a high bounce rate isn't always a bad thing. For instance, if a user lands on a blog post, reads the entire article, and then leaves, that would still be considered a bounce even though the user found what they were looking for and were satisfied with their visit.

In the context of A/B testing, bounce rate can be a key metric to understand how changes to a webpage or user interface impact user behavior. For example, if version A of a webpage has a higher bounce rate than version B, it could indicate that version B provides a better user experience.

Join the #1 experimentation community

Connect with like-minded product leaders, data scientists, and engineers to share the latest in product experimentation.

Try Statsig Today

Get started for free. Add your whole team!

What builders love about us

OpenAI OpenAI
Brex Brex
Notion Notion
SoundCloud SoundCloud
Ancestry Ancestry
At OpenAI, we want to iterate as fast as possible. Statsig enables us to grow, scale, and learn efficiently. Integrating experimentation with product analytics and feature flagging has been crucial for quickly understanding and addressing our users' top priorities.
OpenAI
Dave Cummings
Engineering Manager, ChatGPT
Brex's mission is to help businesses move fast. Statsig is now helping our engineers move fast. It has been a game changer to automate the manual lift typical to running experiments and has helped product teams ship the right features to their users quickly.
Brex
Karandeep Anand
President
At Notion, we're continuously learning what our users value and want every team to run experiments to learn more. It’s also critical to maintain speed as a habit. Statsig's experimentation platform enables both this speed and learning for us.
Notion
Mengying Li
Data Science Manager
We evaluated Optimizely, LaunchDarkly, Split, and Eppo, but ultimately selected Statsig due to its comprehensive end-to-end integration. We wanted a complete solution rather than a partial one, including everything from the stats engine to data ingestion.
SoundCloud
Don Browning
SVP, Data & Platform Engineering
We only had so many analysts. Statsig provided the necessary tools to remove the bottleneck. I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig.
Ancestry
Partha Sarathi
Director of Engineering
We use cookies to ensure you get the best experience on our website.
Privacy Policy