Equal AI uses Statsig to deliver new features to thousands of live calls daily without compromising reliability. With Statsig, the team went from manual deployments to instant, risk-free rollouts, saving hundreds of engineering hours and eliminating production incidents altogether.

Building real-time AI in an environment with zero margin for error

Equal AI is a fast-growing AI phone assistant startup building real-time, conversational assistants for consumers in India - powering thousands of live user calls every day through a secure telephony platform.

Before Statsig, every new release required manual deployments that took up to 30 minutes. Engineers waited for builds and restarts, and even a small configuration mistake could break live customer calls.

For a product where every millisecond affects voice quality and trust, Equal needed a way to iterate quickly while maintaining flawless reliability.

“We process live conversations where every millisecond matters. Statsig was the only platform that met our latency and reliability requirements.”

Akshay Byroju

Principal Engineer, Equal AI

Choosing a Platform Built for Speed and Reliability

Equal AI evaluated LaunchDarkly, Split, ConfigCat, and Optimizely before selecting Statsig.

Their decision came down to fit. As a fast-moving startup operating in real time, Equal AI needed a platform built for both speed and reliability.

Statsig’s usage-based pricing made it easy to scale without worrying about per-seat costs. And critically, Statsig’s sub-millisecond latency and 99.99% uptime meant Equal could make live updates without ever affecting call quality.

“Our calls happen live in production where there’s no second chance if something breaks. Statsig gives us the confidence to make changes and experiment in real time, knowing our users won’t be negatively impacted.”

Akhilesh Damaraju

VP Products, Equal AI

Turning Hours of Deployment Work Into Instant, Customer-Safe Releases

After integrating Statsig in May 2025, Equal AI transformed how new features reach customers.

What once required manual deploys now happens instantly from the Statsig console. Engineers can adjust live configurations, test new ideas with small groups of users, or roll back changes in seconds, all without interrupting service.

“Statsig has taken the friction out of shipping. Engineers can make updates instantly, monitor the results, and move on to the next improvement without waiting.”

Akshay Byroju

Principal Engineer, Equal AI

With Statsig, Equal introduced a safer and faster way to evolve its product:

• Voice quality optimization: instantly switch between AI voice providers to deliver the best-sounding experience.
• Call reliability control: dynamically route users through the most stable telephony provider to maintain uptime.
• Tool behavior testing: fine-tune how AI agents execute tools in production, testing safely before exposing changes to users.

Each of these improvements translates directly to a better experience for customers—fewer dropped calls, higher reliability, and faster delivery of new voice AI capabilities.

Engineering Velocity That Scales With Ambition

Since adopting Statsig, Equal AI’s engineering team has accelerated dramatically. Feature rollouts are deployed much faster - what once took up to 30 minutes now takes less than two.

Config-related incidents have dropped from three or four per quarter to zero, and the team’s mean time to resolve issues has improved drastically, going from 45 minutes to just 30 seconds.

“Statsig has become our deployment safety net. We’ve rolled out dozens of features through shadow mode testing and gradual rollouts that would’ve been risky full-scale deployments before.”

Akshay Byroju

Principal Engineer, Equal AI

Shadow mode testing has already caught multiple potential production issues before they ever reached users—turning what could have been customer-facing problems into invisible, learning moments for the engineering team.

Across the company, these improvements have returned more than 300 engineering hours a year—the equivalent of nearly two months of full-time work—which the team now reinvests into improving models, shipping new features faster, and refining user experience.

From a business perspective, that velocity means faster iteration cycles, quicker market feedback, and the ability to deliver improvements to users within hours—not weeks

“We used to avoid shipping during peak hours. Now we deploy confidently anytime because Statsig gives us instant rollback control. That psychological shift has accelerated our entire team.”

Akhilesh Damaraju

VP Products, Equal AI

Scaling Confidently Toward 100,000 Daily Users

With Statsig powering its real-time decisioning, Equal AI is preparing to scale from 5,000 daily users to 100,000+ in the next six months.

The company is expanding its use of Statsig beyond feature flags and configs, bringing experimentation to optimize AI voice models and extending adoption across other product lines.

As Equal AI grows, Statsig remains the foundation of its ability to innovate quickly and deliver with confidence, critical for any startup competing in fast-moving, high-trust markets.

About Equal AI

Founded in 2022 and backed by Prosus Ventures and Blume Ventures, Equal AI builds India’s first AI phone assistant - a conversational AI that answers unknown calls, manages conversations, and summarizes outcomes for users. Equal AI processes thousands of live calls daily, ensuring every interaction is powered by reliability, performance, and trust.